2013年11月6日星期三

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Barbour Bedale Jackets  According to Chung, she is "just a TV presenter". According to US Vogue, she is "a style bombshell who flattens the best efforts of any American counterpart with the indescribable force of her courageous chic". And according to the hundreds of blogs dedicated to photographing her every outfit, and the countless women who try to copy her style, she is the fashion icon of this generation.

Partly this has been a matter of fortuitous timing. Just as Kate Moss's wardrobe was starting to get a bit "rock'n'roll mum who spends too much time in All Saints", along came Chung, with her endearing tomboy style (dungaree dresses, shorts, duffle coats, Converse), feminine flourishes (pink coats, Peter Pan collars) and classic details (quilted jackets, Chanel bags). Her look is often described as "quirky", which is shorthand for "not dressing like a Kardashian". In a world of female celebrities stumbling around in six-inch stilettos and Hervé Léger bandage dresses, Chung is a refreshing dose of accessible prettiness, as opposed to aggressive sexuality. If you wondered why teens and twenty-somethings wear tiny denim shorts instead of the once ubiquitous denim skirts and peasant skirts, it's because of Alexa. Barbour jackets? Satchel bags? One-piece swimsuits? Alexa, Alexa, Alexa.



Chung looks awkward at the suggestion that people copy her. "Being British, I don't want to be all paranoid and arrogant and think people are looking at me because, really, I'm nothing."

"Awkward" is an adjective that often comes to mind when talking to Chung: in person, she has none of the confidence one might expect of someone dubbed by Grazia as "the coolest girl in London with the coolest friends" (her close circle includes models Pixie Geldof and Daisy Lowe and Radio 1 DJ Nick Grimshaw). She's not uncomfortable in her skin – during our photoshoot, she knows how to pose and what will look good on her – but there's a goofy nerviness about her, conveyed through occasional ramblings, frequent self-deprecation and a belief that others know better. When I ask what her future plans are, she replies, "Umm, I don't know. What do you think I should do?"

At one point she says casually, "I have never lived in a time when people haven't told me what I look like. Since I was 15 [when she started modelling], people were telling me, 'You're the girl next door, you look like this, you should have your hair like that.' But when I ask how she would describe her look, she appears baffled: "Er, oh God, what do you think it is?" Quite tomboyish and individual, I suggest.

Barbour coats "Yeah, that's good. Well, hopefully if people are responding to my look, it's because I dress for myself." And this is true. For our shoot, she has chosen her favourite outfits from the autumn high street, but the one piece she decides to take home ("I always do my shopping on fashion shoots!") is an A-line skirt from Topshop that looks – and I'm using technical fashion terms, so bear with me – like a black bin bag. Of course, on Chung it looks marvellous, but a woman who chooses to wear a bin bag is not trying to impress the boys. In 2010, at the Met Costume Institute Gala in New York, the glitziest night in the fashion year, she wore a tuxedo with braces.
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